Keep them coming back. Every week. Every day.

21 12 2008

TvTv news.

Here’s the blurb for posterity:


12/13/08: Thanks to the sheer industriousness of the writing staff, we have a new multi-part web episode debuting Jan 1. Matthew Gallagher has translated years of screwing around on the internet and produced a five parter called “LeShoc Goes Online.” The first episode airs January 1st, and we will be releasing a new one every week or so throughout the year starting with Matt’s series. The upshot of all this web production is that a DVD with all the TVTV episodes will be made available mid year that can be purchased via the website or at one of our many convention appearances throughout the year, including Orlando Florida’s own MEGACON!

For just about the past six months I’ve been pushing the guys at TVTV to do these 5-part online episodes. The responses have ranged from “Great, that’s something we’ll toss on the pile when we get rolling” to “Whatever, just write what you guys want.” And yet, I pushed on.

TVTV has great potential, but it’s not getting a lot of attention for television at the moment, so they have dragged themselves, kicking and screaming, to the internet. Initially they wanted to throw everything up against the refridgerator and see what stuck. The point was to get examples up to show people what they could do. I’ve been pushing for a much more focused product.

If you’re going to write for the internet, you have to write for the internet. It’s wholey different from television. The pacing is different. The expectations are different. The possibilities are different. So embrace that. In that vein, I’ve been writing 5-part episodes. Each part is only one or two minutes long. They’re not cliffhangers or anything; just five connected episodes. I wrote them so they could be shot with whatever was on hand, same location, wham bam we’re done. The reason being that we have so little time (and no money) to make product for the show, that we have to maximize our output.

Still, for various reasons, the reception has been cool…until they shot one.

A couple weeks ago they shot my first 5-part series, LeShoc Goes Online. They got everything done in less than seven hours. This week, during our meeting, we all had explicit instructions to keep doing them.

Score one for Team Awesome.

I’m not going to say I know much about internet marketing. In fact, I’m desperately researching on how to get YouTube hits (without being tacky). But what I do know is common sense, and for something as fast-paced as internet TV, you need to have product. It’s more important to have something crazyapeshit  funny, but in lieu of that, you need something that’s at least consistantly funny, and consistant, period.

I really think TVTV has a unique potential on the internet. It can’t be the sitcom we envision for television, but you can actually showcase the TV station aspect. You don’t have to write 22-minute episodes about how people are struggling to put on good programming. You can just slap up the good programming. The YouTube site can BE the television station. So now it’s a fight for branding.

Yay for branding!